Focus on creating real business value
“Businesses often only think of loans when they’re
considering investing in their growth, but even the best business
plan can be thwarted by inappropriate or inadequate investment,”
Coles explains. “I’m keen to encourage businesses to match the
right funding package to their business plan right from the start
and consider the potential benefits equity investment can
offer.”
Structured equity investments can often free up vital cash-flow
and enable businesses to focus on creating real business value.
John Partridge’s new management team is
using a substantial equity investment from FW Capital and business
angel, Anne Holliday to fund the acquisition and re-launch of the
renowned country clothing brand.
Take the long view
Businesses often need a number of investment rounds to achieve
their growth plans, so the backing of a long-term investor can also
be really beneficial.
As Coles points out: “For many businesses, one funding round
isn’t always enough. A number of properly structured investment
rounds from a supportive long-term investor can make a major
contribution to future success. It’s important to be realistic
about the funding levels needed.”
FW Capital is keen to ensure businesses have the best chance of
achieving their long-term goals. This could mean investing over a
number of rounds as well as structuring deals with co-investors to
ensure businesses leverage the right funding package at the right
time.
Acting on good advice
“Initially there was a lot of pent up demand for investment and
I’m pleased to say that we’re continuing to experience strong
interest, particularly from advisors,” Coles concludes. “I’ve also
been impressed by both the number and quality of adviser-led deals
I’ve seen and I’m keen to work with even more advisors.”
To talk to FW Capital about a business with growth
plans, contact us.
Joanne Pratt replaced Andrew Coles as FW Capital Fund Manager in
2012.
