Established Merseyside medical systems company expands with £250,000 loan from The North West Fund for Loans Plus
An international medical systems integrator based in Birkenhead
is expanding thanks to a £250,000 loan from The North West Fund for
Loans Plus managed by FW Capital.
Jones AV, which moved to new premises in Birkenhead earlier this
year, is using the loan to equip a state-of-the-art showroom at its
new premises with specialist medical audio visual (AV)
Having recently won a multi-million-pound contract to fit out 70
operating theatres at 4 hospitals in Norway, the loan will also
enable the company to expand its sales and maintenance operations
to fulfil the contract.
Established in 2008 to supply Sony with medical systems, Jones
AV has since grown steadily and today the company is preferred
distributor to most major manufacturers of specialist medical
monitors, screens and other hardware.
With ambitious plans to increase its market share and boost its
revenues from sales of this equipment over the next 2 years, Jones
AV will use the loan from The North West Fund for Loans Plus to
implement a marketing campaign and stock up with key products to
improve order fulfilment times.
“Jones AV is a small, dynamic business and we can provide our
clients with complex, bespoke solutions as well as off the shelf
products. We’ve grown steadily since 2008 and we are keen to
continue expanding. The medical service sector is growing
rapidly and there are significant opportunities for us to target in
“Moving to new premises in Birkenhead is key to our future
success and securing the loan from The North West Fund for Loans
Plus has provided the capital we needed to make some important
changes. We’re using the loan to equip our new showroom,
expand our sales and maintenance arms and also boost our stocks of
fast-moving products”, Managing Director, Ingo Aicher
With long-term expansion plans in place, Jones AV expects to
recruit 10 new staff in key roles in the next 2 years.
Commenting on FW Capital’s investment, Senior Investment
Executive Andy Traynor said: “Jones AV is an established North West
business supplying its international client base with a
comprehensive range of medical AV systems. Ingo and his team
have many years’ experience in the healthcare sector and their
expertise and knowledge is valued by customers and gives Jones AV a
The loan from The North West Fund for Loans Plus has provided
Jones AV with the backing it needs to expand in its existing
markets and capitalise on the capabilities it has built up in
planning, design and delivery to secure more high-value fit-out and
The £45 million North West Fund for Loans Plus can lend between
£50,000 and £750,000 to North West businesses. It is part of the
£155 million North West Fund, which is provided by the European
Regional Development Fund and the European Investment Bank.