North East agency expands to offer something different backed by the North East Growth Plus Fund
One of the North East’s leading creative agencies is reaping
the rewards of a two- year expansion plan backed by the North East
Growth Plus Fund which is managed by FW Capital.
everythingdifferent’s client billings topped £15 million in the
2014 -15 financial year – a record for the agency in its 16 year
FW Capital first backed the agency in 2013 and since then it has
developed its in-house capabilities and expanded its core
Successful expansion has also seen everythingdifferent enter the
list of top 20 independent agencies in the UK for the first time,
double its staffing levels and also attract a number of blue chip
clients including News UK, Autotrader and Sky TV.
everythingdifferent has also opened a permanent office in London,
which is a key market for the company.
Central to its success over the last two years has been the
company’s decision to invest in its talent base as well as in new
technology to broaden its marketing proposition as Group Managing
Director Yousaf Khalid explains:
“We made a decision to diversify a few years ago which coincided
with the shift towards digital and online marketing. By combining
our creative background in advertising with new technical expertise
in areas like online research and data insights we’ve been able to
work with a wider client base.”
“FW Capital’s investment has enabled us to attract the right
talent, launch new services and open new parts of the business,
such as Differentology which specialises in research and data
insights. We’re really pleased by the progress we have made
in two years from a zero start. We’re working with household
brands producing innovative work and have recently won one award
and nominated for one other for our recent ‘Mobilizer’ project for
client partner Sky TV.”
Headquartered in Newcastle, everythingdifferent’s connection to
the North East is a strong part of its identity and over the last
four years it has worked closely with a number of local
universities through its graduate training scheme.
“There’s a huge amount of talent here in the North East and by
expanding our range of services we’ve created more opportunities to
nurture talented local graduates. Our mission is to give new talent
the opportunity to succeed in the region by attracting clients we
all love to work with,” Mr Khalid said.
FW Capital structured an investment package to underpin
everythingdifferent’s expansion plans.
Congratulating the team on their success, Senior Investment
Executive Michael Vassallo said: “everythingdifferent is an
excellent example of how a business can grow successfully with the
right backing. They’ve doubled their workforce in the last
two years and are now not only a major player in the North East but
also a top UK agency known for the award-winning campaigns they
create for high-profile blue chip brands.
“The team at everythingdifferent has transformed the business
over the last two years, expanding the range of services they offer
to take advantage of the growth in multi-channel digital
marketing. They’ve also increased their presence in the key
London market and have exciting plans to build on their
The everythingdifferent group is made up of different creative
marketing communications; differentology, wearedifferent and