Noisy Drinks North West set for expansion following £105,000 investment
Noisy Drinks Company North West Ltd, the sole distributor of
the Noisy Drinks iced-drinks range in the North West, North Wales
and Staffordshire, has received a £105,000 loan from The North West
Fund to fund its expansion. FW Capital made the investment
from The North West Fund’s £35 million Business Loans Fund.
The investment from The North West Fund for
Business Loans, which is financed by the European Regional
Development Fund and the European Investment Bank (EIB), will
enable Noisy Drinks to increase its overall market share of the
wholesale iced-drinks market in the region. Noisy Drinks
North West will install over 100 new iced drinks machines this year
Stockport-based Noisy Drinks North West
provides a full installation, stock replenishment and maintenance
service for its clients which include retailers, leisure outlets,
supermarkets and schools.
The company currently has 730 machines
installed at over 320 outlets with clients such as Alton Towers,
Drayton Manor Theme Park, Chester Zoo, Tesco and Haven
“The market for healthy, high-quality iced
drinks has really taken off and is forecast to grow considerably
over the next 5 years. We plan to increase our sales as well as to
increase the number of outlets we supply across the North West,
North Wales and Staffordshire,” said Gary Parker, a director at
Noisy Drinks North West. “We pride ourselves in providing the
best service levels to our clients which is particularly important
in all of our markets.”
Noisy Drinks North West has recently secured a
number of new contracts, including the growing, but
highly-regulated education sector.
Commenting on the investment, Parker
said: “FW Capital’s loan has come at exactly the right time
for us as we’re continuing to win new contracts. It will provide us
with the additional capital we need to support our expansion.”
FW Capital Investment Executive, Phillip
Hargreaves said: “Noisy Drinks North West is targeting a growing
market with a well-established UK brand. Its
experienced team is well placed to take advantage of some excellent
opportunities, particularly in the education sector. We wish
them well as they build the Noisy Drinks brand in the North
Andy Leach, Chief Executive of North West
Business Finance said: I’m delighted that The North West Fund
for Loans is supporting the growth plans of such a dynamic company.
Noisy Drinks appears to be operating in an exciting market and is
another quality investment within a developing portfolio of loans
that The North West Fund is now supporting in the region.”
Noisy Drinks North West was referred to FW
Capital by Businesslink North West’s Access to Finance Specialist,
Steve Wall. “Businesslink is pleased to have worked with an
ambitious company like Noisy Drinks North West. We understood
the company’s funding needs and decided to refer it to FW Capital
after seeing its previous investments in the region,” said
Launched in 2001, the Noisy Drinks Company has
grown to be one of the UK's leading iced-drinks suppliers whose
products include, Starslush, Slurp Thickshake, Froozie 99.9% and
Chiqqo Iced Coffee. It now has a UK-wide distribution network
and prides itself on its healthy products, ethical and
environmental trading policies.
The Noisy Drinks Company’s products meet
current Schools Food Trust standards.
Noisy Drinks North West operates under licence
from the Noisy Drinks Company Ltd.
Find out more about investing in the North West of
*The North West Fund for Business Loans has now been replaced by
The North West Fund for Loans Plus.