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04/08/2010

Andrew Coles' viewpoint on business plans

Many businesses need to be better capitalised to achieve their growth plans and a strong business plan is crucial when it comes to securing a suitable finance package. Andrew Coles, fund manager at FW Capital explains what he looks for in a business plan.

Your business plan is a key tool

Your business plan needs to tell us about key areas of your business as well as how much money you need. Your business needs to be ready for investment and we need to believe it’s worth investing in. How will you demonstrate genuine growth potential?

Write a great executive summary

Your business plan needs to tell us about key areas of your business as well as how much money you need. A strong one or two-page executive summary is essential telling us about your business objectives, profit and growth prospects as well as key operational, financial and management information.

Be realistic

Make sure you don’t make unsubstantiated claims and unrealistic forecasts – a great business plan will convince potential investors your business is worth investing in.

Demonstrate your credibility

We need to believe your business has a strong management team that really understands how it will grow your business’s revenues and profits and ultimately achieve its growth plans.

Have a clear exit strategy

We’ll need to know what your exit strategy and how we’re going to get make a return on our investment. We’ll need to know you’ve thought carefully about this.

Find out more about the North East Growth Plus Fund’s investment criteria.

What you should do now

Contact us with details about your business or your client's business.

Joanne Pratt replaced Andrew Coles as FW Capital Fund Manager in 2012.